Starz asked space150 to create an online experience to promote Head Case, a new original series starring Alexandra Wentworth as celebrity therapist Dr. Goode.

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The latest in space150’s ongoing partnership with their hometown NBA team, the Minnesota Timberwolves, is a robust video player with an unlimited number of channels and seamless full-screen capability.

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The Advertising Federation of Minnesota recognizes the best of local advertising, digital, and design work at their annual gala, the Minneapolis Show. This year, sixteen entries from space150 qualified as finalists, in both on and offline categories.

We’ll find out if our winning entries receive Gold, Silver, Bronze, or Merit rewards at the ceremony on October 19.

space150’s newest research and development idea, www.pissonaleprechaun.com, is a perfect example of how online content can be augmented in order to reach extremely large audiences and benefit our client’s creative efforts online.

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space150 earned two Webby nominations for We Are the Web, the Net neutrality awareness site featuring a fun song and video by the Internet Celebrities. We’re up for The Webby Award as well as The Webby People’s Voice Award. Competing against only four other nominees (out of a field of thousands), it’s a high honor from what the New York Times calls the “Oscars of the Internet.”

Check out the Webby Awards and jump to the Politics section.

Visit wearetheweb.org and check it out. And if the Internet Celebrities move and educate you, give us a Webby vote. Make Tron guy happy.

How do we come up with innovative marketing strategies for our clients? First we try them out ourselves around St. Patrick’s Day—like with our new viral game, Piss on a Leprechaun.

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The Net Neutrality debate has begun again with the new Congress. America RadioWorks interviewed the creators of We Are the Web for the story of how their viral Net Neutrality music video struck a chord with Internet users everywhere.

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For those who support net neutrality, there’s hopeful news reported in The New York Times today in an editorial called “Protecting Internet Democracy.”

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Since the early 90s Internet celebrities have been garnering increasing attention from global audiences on the Web. The majority of these digital media stars are just ordinary people who do bizarre things that often result in cult-like followings. Although there are plenty of skeptical Web users who don’t take these new celebs seriously, there’s no denying their ability to generate buzz for themselves, their beliefs, and even their favorite brands.

In much the same way that a new media star can create a Web-based network of captivated audience members, brands also have the power to create tight online communities based on core users’ lifestyles. Brands are taking a cue from Internet celebrities, and are working to organize passionate customers into strong, though still underground, groups that willingly share digital products whether they’re commercials, blogs, videos, or podcasts.

Some of our favorite Internet celebrities can be found at WeAreTheWeb.org, where childhood hero Peter Pan, Gem Sweater diva Leslie Hall, and the always wacky Tron Guy tackle the pressing issue of Net Neutrality in a way that only the Internet (and a quirky music video) can.

Congress is now considering legislation that would allow the cable companies and telecoms to charge content providers for different levels of service on the Internet, or even to handicap rival content providers. So far, the Net Neutrality debate has been chiefly between large companies. But we know that the Internet is more than the Net giants: the small businesses, the social communities, and the lives that are lived on the Web are at stake. We believe these smaller players will be the most hurt if we lose Net Neutrality.

Our R&D group spacelab created a funny and entertaining Net Neutrality site, wearetheweb.org. Taking on a “Bob Geldof” role, we brought together Internet celebrities who explain how the Internet has affected them. The video and site have sparked off a groundswell of support, and have urged thousands to contact their Senators about this issue. Check out the Celebrities’ music video, listen to their stories, and see why the Internet must remain free and open.

MINNEAPOLIS—space150 aimed to spread some cheer with its 2005 holiday greeting. The viral holiday greeting is an ode to holiday sweaters featuring Internet phenom Leslie Hall, creator of Gem Sweaters. In a video with original music by Hall, the entire space150 staff grooves along to with lyrics such as “The cure for cold weather just might be a Gem Sweater” or “Give the gift of sequins dancing crazy on your chest, let the river of rhinestones bring you joy!” Recipients of the holiday greeting can then choose a virtual Gem Sweater to forward to others. Check it out and share the love at http://gem.space150.com.

Minneapolis – Target is again helping prepare shoppers for the biggest shopping day of the year—the day after Thanksgiving, and the start of Target’s 2-Day Sale. The retailer turned to digital marketing agency space150 to build a dedicated sitelet www.target.com/2daysale where customers can sign up for a wake-up call and, new this year, tuck-in service. An advertising campaign by Mother supports the effort.

To be sure shoppers are well rested, they can sign up to have country music star Brad Paisley sing them a bedtime lullaby, or listen to a boring guy, a harp player, grandma or sheep. And the star-studded wake-up callers this year include supermodel Carolyn Murphy, Kermit the Frog, biker Hoss, a cheerleader or Mariachi band.

Along with signing up for your call you can watch and send several comical films with the stars of the site. The animated site was created as a hybrid flash and HTML site to create the most effective and functional application for users.

Hurry and sign up. When the sale is over, so is the sitelet:

• www.target.com/2daysale

space150 has joined forces to help the fight against childhood cancer with the Children’s Cancer Research Fund.

While eight out of 10 children are cured from cancer, the fight must continue until the cure rate is even better. space150 created a viral email campaign to raise awareness and solicit donations for CCRF. In “Catch the Butterfly,” game participants are armed with a net and try to capture all 10 Children’s Cancer Research butterflies. In the end, two are just unattainable, highlighting the need to continue to help “catch” the cure for the final 20 percent of children with cancer. You can play the game yourself at http://game.childrencancer.org.

To find out more about the Children’s Cancer Research Fund please visit: www.childrenscancer.org.

The Boomer Coalition teamed with space150 to create a powerful message about Cardiovascular Disease (CVD). Two viral campaigns are now online to support the cause: the virtual heart and the universal heartbeat.

The virtual heart is a program in which users download a friend ‘Boomer’, who helps keep the fight against CVD alive by offering reminders of how to live a healthy life. To download your very own Boomer and to receive these friendly reminders go to:

• http://virtualheart.boomercoalition.org

The universal heartbeat is located at www.universalheartbeat.org and is a quilt of faces all saying “boom” with a rollover message of what they are thinking about when they say it. If you want to add your boom face and message to the quilt, just take a picture with your camera phone or camera and you can upload it to the site.

You will be able to visit the site and see new faces every day. Watch for a few famous faces, including Bette Midler and former President Bill Clinton.

To find out more about The Boomer Coalition and CVD go to:

• www.boomercoalition.org

space150 partnered with Strawberry/Frog and beat out several agencies to win the Heineken global brand assignment. space150 will be working on several viral campaigns for the brand.

Work on the campaign is to begin in early September and launch in January ’06.