MINNEAPOLIS – Hilary Le Bon was promoted from account executive to senior account executive in December. Le Bon works on the Discovery Learning Connection business and had been a key part of the American Express/Ameriprise transition team.
MINNEAPOLIS – Hilary Le Bon was promoted from account executive to senior account executive in December. Le Bon works on the Discovery Learning Connection business and had been a key part of the American Express/Ameriprise transition team.
MINNEAPOLIS—space150 continues to grow, doubling its staff in 2005 to nearly 50. New to the agency in the fourth quarter are:
Adam Gedde, Search Executive: Organic. Previously Gedde was a web manager for Sico Inc. He’s also founder of fetchster.com, a Minnesota vertical job search engine, and is a classically trained singer.
John Warne and Josh Neiman come to space as assistant account executives. Warne graduated from St. Cloud State with a bachelor’s in marketing and recently completed an internship at Fallon Worldwide. Neiman recently graduated from St. Thomas and was co-webmaster at Lawson software.
The creative team added Josh Kopinski, a new Creative Tech Developer. He comes to space150 from esultants web services, where he was a design manager/senior designer. Also, Matt Estel comes in as a copywriter from Periscope.
Jamie Holzer was hired recently as a junior project manager. She was previously a technical project manager at Digital Marketing in Edina. Also in project management, Jeff Sorenson becomes a technical project manager. He had been a project manager and quality assurance technician at James Tower.
MINNEAPOLIS—space150 aimed to spread some cheer with its 2005 holiday greeting. The viral holiday greeting is an ode to holiday sweaters featuring Internet phenom Leslie Hall, creator of Gem Sweaters. In a video with original music by Hall, the entire space150 staff grooves along to with lyrics such as “The cure for cold weather just might be a Gem Sweater” or “Give the gift of sequins dancing crazy on your chest, let the river of rhinestones bring you joy!” Recipients of the holiday greeting can then choose a virtual Gem Sweater to forward to others. Check it out and share the love at http://gem.space150.com.
Minneapolis – Target is again helping prepare shoppers for the biggest shopping day of the year—the day after Thanksgiving, and the start of Target’s 2-Day Sale. The retailer turned to digital marketing agency space150 to build a dedicated sitelet www.target.com/2daysale where customers can sign up for a wake-up call and, new this year, tuck-in service. An advertising campaign by Mother supports the effort.
To be sure shoppers are well rested, they can sign up to have country music star Brad Paisley sing them a bedtime lullaby, or listen to a boring guy, a harp player, grandma or sheep. And the star-studded wake-up callers this year include supermodel Carolyn Murphy, Kermit the Frog, biker Hoss, a cheerleader or Mariachi band.
Along with signing up for your call you can watch and send several comical films with the stars of the site. The animated site was created as a hybrid flash and HTML site to create the most effective and functional application for users.
Hurry and sign up. When the sale is over, so is the sitelet:Minneapolis –Uncle Berns’ Fuzee’s characters are now available as eCards on Target.com. The furry figures were first sketched on a paper napkin by artist Bernhardt Crystal, uncle to comedian Billy Crystal. American Greetings selected them to be featured in its eCard section of target.com. Digital marketing agency space150 helped bring the characters to life on screen, creating greetings for new babies, thanksgiving, weddings, with more to come.
To send an Uncle Berns’ Fuzzees ecard, go to:Minneapolis – Included in this year’s Twin Cities Business Journal list of the “50 Fastest Growing Private Companies” is digital marketing agency space150. With revenue increasing by 68 percent over the past three years, space150 was No. 28 on the list.
Looking forward, space150 hopes to tackle a spot in the top 10 as revenue is expected to double for 2005.
A list of all 50 private companies on the list is located here.
Stillwater – Ready-to-print stationery and accessories company Gartner Studios has teamed up with space150 to update its current website. The website, which will add new features such as state-of-the-art printing abilities and SKU search functionality, is scheduled to launch in January 2006.
Minneapolis – The Show, Minneapolis’ award festival hosted by AdFed, recognized the best in local talent on Friday night.
The Show highlights all areas of advertising including: print, radio, television, interactive and student work. space150 left with six bronze pins and four merit awards in the interactive category.
Maryland-based Discovery Education partnered with digital marketing agency space150, to create an exciting new learning tool for students to use at home. The much-anticipated launch of Discovery Learning Connection is scheduled to happen Monday, Oct. 10.
This is a new product for Discovery Education stemming from the concept of an online streaming video system previously only available in schools. The home product located at www.discoverylearningconnection.com. is a media-rich player that allows students to learn while being entertained.
The product, modeled after some of today’s popular portable devices, has several interactive features to help students create learning breakthroughs. The main functionality of the product is to play streaming video and create a more interactive experience than just reading a textbook.
With a quiz section, interactive brain games and a scavenger hunt around the world, kids will be able to charge their brains in a brand new way. The Curriculum Explorer feature will help children with their homework and is based on each state’s curriculum standards.
Along with educational value, kids will also be able to show their individual and creative side by customizing everything from the players’ skin to the banner on their welcome page.
Discovery Learning Connection is available for parents to purchase for a small monthly fee.
space150 has joined forces to help the fight against childhood cancer with the Children’s Cancer Research Fund.
While eight out of 10 children are cured from cancer, the fight must continue until the cure rate is even better. space150 created a viral email campaign to raise awareness and solicit donations for CCRF. In “Catch the Butterfly,” game participants are armed with a net and try to capture all 10 Children’s Cancer Research butterflies. In the end, two are just unattainable, highlighting the need to continue to help “catch” the cure for the final 20 percent of children with cancer. You can play the game yourself at http://game.childrencancer.org.
To find out more about the Children’s Cancer Research Fund please visit: www.childrenscancer.org.
The Boomer Coalition teamed with space150 to create a powerful message about Cardiovascular Disease (CVD). Two viral campaigns are now online to support the cause: the virtual heart and the universal heartbeat.
The virtual heart is a program in which users download a friend ‘Boomer’, who helps keep the fight against CVD alive by offering reminders of how to live a healthy life. To download your very own Boomer and to receive these friendly reminders go to:
The universal heartbeat is located at www.universalheartbeat.org and is a quilt of faces all saying “boom” with a rollover message of what they are thinking about when they say it. If you want to add your boom face and message to the quilt, just take a picture with your camera phone or camera and you can upload it to the site.
You will be able to visit the site and see new faces every day. Watch for a few famous faces, including Bette Midler and former President Bill Clinton.
To find out more about The Boomer Coalition and CVD go to:space150 has expanded its services in several areas throughout the company. New hires in several departments has increased the headcount to more than 40.
space150’s very own ‘Mickey Blue Eyes’ was most recently at Esulants Web Services. Josh is the newest addition to the creative tech portion of the backbone and will be helping ramp up the flash work being created by the rest of the talented team.
The Missouri boy who has traveled the states with his writing skills has landed at space150 as a copywriter under the direction of Riley Kane. Most recently at Periscope, Matt studied at The Creative Circus.
Not any relation to the water filter, Britta has come to the space as the newest Account Support. Britta, a longtime Fallon friend, has joined space150 to use her forces to create a stellar client experience. You can view some of her hard work on projects such as the Nordstrom Interactive Campaign, MSN Films and Fallon.com.
As the need for a new Technical Project Manager came to a head, Jeffery sent in his picture-perfect resume that caught attention. His ability to speak the language of programming, managerial/QA skills, and his great sense of humor will make him a perfect fit.
Longtime acquaintance General Mills has partnered with space150 to create viral sitelets for the ‘Brand New You’ campaign. General Mills’ http://www.brandnewyou.com initiative started about a year ago and offers tips and encouragement to help participants reach their goal of losing 10 pounds in 10 weeks.
Work is to begin on the project in late September.
space150 launched its version 10.4 upgrade at a first-ever web therapy session. The new logo for space150 v10.4 is based on the agency’s full service mission integrating tech, strategy, creative, and marketing. The four pieces that form the ten (X) symbol represent these core capabilities. The circle represents space150s 360 degree approach to business and brand building.
The lunchtime event, hosted at the Minneapolis Club, showcased Josh Meyers, director of public solutions at Yahoo!, and a few space150 speakers sharing the latest in technology trends.
Lisa Helminiack, strategic director, started the session with an overview of space150’s integrated services model. In addition to creative, technology and strategy, Helminiack announced that space150 has added search marketing to its core services. John Grudnowski, senior new business executive, guided the attendees through Paid Search 101, an introduction to one of the fastest expanding areas in digital marketing. Meyers then provided an inside look at Yahoo! search and its increasing sophistication and continued growth. Marc Jensen, creative tech director, demonstrated Flash 8 and showed the many ways it will improve web design and functionality. Todd Bartz, associate creative director and a gadget guru, highlighted some of the best new technology toys and tools, including social bookmarking, AJAX and IP-TV.
It’s not too late. Each of the presentations is available for viewing at webtherapy.space150.com. And stay tuned for more web therapy from space150.
space150 partnered with Strawberry/Frog and beat out several agencies to win the Heineken global brand assignment. space150 will be working on several viral campaigns for the brand.
Work on the campaign is to begin in early September and launch in January ’06.