Check out What’s Next in Marketing and Advertising, a presentation on the future of advertising by Paul Isakson, our Senior Strategic Planner.

Paul recently presented at our internal space3008 series of lunchtime discussions. space3008 provides an opportunity for space150 employees to share new developments in their discipline across the company.

Afterward, Paul posted his slideshow to his blog and slideshare.net. In less than 24 hours, the presentation was viewed almost 2,000 times, favorited 34 times, downloaded 214 times, embedded in 42 places, commented on and praised by many readers, including people from P&G and Nike, and became the Slideshare slideshow of the day for four days.

One of Paul’s points was that you can engage modern consumers by providing quality content and inviting them to participate in the conversation.

His presentation worked in a similar fashion. “What’s Next in Marketing and Advertising” was digitally applauded, picked up, and posted by numerous marketing gurus, including David Armano, VP of Experience Design for Critical Mass, and author of the popular marketing blog, Logic + Emotion. Armano wrote, “Stop what you are doing and check out Paul Isakson’s excellent sideshow which nearly perfectly captures the change that many Ad guys & gals are no doubt feeling both in traditional, tradigital and digital shops.”

It was also picked up by ADWEEK for their daily e-mail.

The advertising future forecasted in “What’s Next” is what we are working toward today and what makes marketing so exciting. Modern consumers will be engaged when marketing becomes a conversation and an experience, instead of a lecture and a product pitch. We know this because of the work done by Paul and our other strategic planners, and because we, too, are modern consumers. So what comes next? If all goes right, annoying, one-way interruptions will be replaced by enjoyable, useful, and engaging brand experiences.