Macy’s engaged space150 to design a sitelet for This Is All Me, a back-to-school test campaign that features American Rag clothing. American Rag appeals to teens with a fresh, original, authentic take on style.

This Is All Me tells the stories of 3 teenagers, real people with genuine tastes in fashion. The teenagers featured are Mercedes, an editor-in-chief at her school’s newspaper; Aerial, a lifelong circus performer; and Tousue, a singer/songwriter with a perspective on poverty.

The sitelet was designed to reflect the teens’ independent approach. We built a customized Flash media player to let their personalities come through in striking fashion. Visitors will be directed from promotions shown in theaters and on campuses. Fittingly, the launch will coincide with Spring Break.