Marshall Field’s partnered with space150 to develop two websites in support of its fall events. “Be Discovered at Field’s” announced the “Super Model of the World” model search contest while highlighting the latest back-to-school trends for teens.

The project also included search engine optimization, and a banner ad and email campaign to drive traffic to the site. “Fashion Week at Field’s” highlighted the must-have fall fashions for men and women and promoted events in Minnesota, Wisconsin, Michigan and Illinois Marshall Field’s stores.